2nd paper rough draft

Jacob Henson

English 101-5:30

Dr. Sonia Bergert

            The medias views of cigarettes have changed many times over the past century. The dramatic change in the view of cigarettes is very well documented by looking at the ads in the past hundred years. In the 1950’s ads doctors actually recommended cigarettes. Later in the 1980’s ads doctors said that some cigarettes were better for you then others. In an ad in just the past few years it symbolizes that if you smoke cigarettes that you are eventually going to kill yourself. People have believed what the media has been said about cigarettes. This shows how the ads can influence how people think about products.

                        This 1950’s ad show how smoking is advertised by stating “more doctors smoke camels than any other cigarette”. This ad shows a doctor smoking a cigarette. This shows consumers that if doctors smoke cigarettes then why shouldn’t they too. Consumers wouldn’t think there would be any health concerns. this because doctors would normally be known for their health as well as knowing for any health concerns. This is what would drive many people to start smoking or smoke more. The ad also says that “doctors from every branch’s of medicine 113597 in all” recommended camels more than any other cigarette.
     

       Later in the 1980’s with research and with some knowledge of what cigarettes can do to you; ads started to claim that certain cigarettes were less irritating than others. According to 20,679 doctors “Luckies are less irritating”. This implies that Luckies are less irritating than any other cigarette making them healthier. Just like the last ad another strategy this ad used was

having doctors promote the cigarettes. In the picture the doctor seems really happy when holding the pack of Luckies which might make some buyers want to buy the pack to be happy. This ad would make people not a concerned about their health if the smoke.

       With more research on cigarettes these days’ people aren’t very fond of cigarettes. Most ads in the 20^th century only target the large Tabaco company’s. in todays world with as much research we have about cigarettes we know that they are very cancerous and cause many other side affects involving your health. Now on many Tabaco products there are warnings saying that the products can cause cancer and other side affects. With this ad it is a symbolic picture.

in the picture the man is smoking a cigarette. The smoke from the cigarette forms a gun that is pointed directly towards his head. The symbolic meaning behind what this picture is trying to say is if you smoke you will slowly kill yourself, and its another form of suicide. Also in very small text it says “Kill a cigarette save a life. Yours.” the meaning of this ad as a whole is you have to kill the habit cigarettes if you don’t want to kill yourself. This ad and many more like it makes consumers not want to smoke anymore.

    These three ads show that over time they have changed the views of people. The media